0-to-1 Product · Video · Analytics
FluentPlayer
Designing a next-generation video experience for WordPress.
Overview
WordPress users had limited options for creating a full, branded, interactive, and measurable video experience within their own sites.
Role & Team
Product Designer — Design Lead for FluentPlayer
I led the end-to-end product design, including product structure, information architecture, UX flows, interface design, prototyping, and design handoff. I worked with product, engineering, QA, marketing, and go-to-market teams.
Research
Competitor research included Wistia, Presto Player, and GoDAM.
Challenge
Bring many advanced capabilities into one coherent product while keeping information architecture clear and interaction patterns consistent.
Process & Key Decisions
Outcome
FluentPlayer launched as a new WordPress video platform with free and paid offerings.
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